{"id":478,"date":"2025-11-04T12:43:00","date_gmt":"2025-11-04T03:43:00","guid":{"rendered":"https:\/\/malen.jp\/?post_type=portfolio_item&#038;p=478"},"modified":"2025-11-04T17:25:00","modified_gmt":"2025-11-04T08:25:00","slug":"%e3%80%90%e7%95%aa%e5%a4%96%e7%b7%a83%e3%80%91%e3%80%8c%e7%a4%be%e4%bc%9a%e3%81%ae%e3%81%82%e3%81%9f%e3%82%8a%e3%81%be%e3%81%88%e3%82%92%e3%81%a4%e3%81%8f%e3%82%8bpr%e2%94%80","status":"publish","type":"portfolio_item","link":"https:\/\/malen.jp\/?portfolio_item=%e3%80%90%e7%95%aa%e5%a4%96%e7%b7%a83%e3%80%91%e3%80%8c%e7%a4%be%e4%bc%9a%e3%81%ae%e3%81%82%e3%81%9f%e3%82%8a%e3%81%be%e3%81%88%e3%82%92%e3%81%a4%e3%81%8f%e3%82%8bpr%e2%94%80","title":{"rendered":"\u3010\u756a\u5916\u7de8#3\u3011\u300c\u793e\u4f1a\u306e\u201c\u3042\u305f\u308a\u307e\u3048\u201d\u3092\u3064\u304f\u308bPR\u2500\u2500\u4e16\u754c\u306e\u540d\u4e8b\u4f8b\u304b\u3089\u5b66\u3076\u30d6\u30e9\u30f3\u30c9\u306e\u69cb\u9020\u529b\u300d"},"content":{"rendered":"\n<p>\u300cPR\u306f\u3001\u201c\u3042\u305f\u308a\u307e\u3048\u201d\u3092\u3064\u304f\u308b\u55b6\u307f\u3067\u3042\u308b\u300d\u2500\u2500\u3053\u306e\u8996\u70b9\u3092\u51fa\u767a\u70b9\u306b\u3001\u672c\u30b7\u30ea\u30fc\u30ba\u3067\u306fPatagonia\u3084IKEA\u3068\u3044\u3063\u305f\u5148\u99c6\u7684\u30d6\u30e9\u30f3\u30c9\u306e\u53d6\u308a\u7d44\u307f\u3092\u901a\u3058\u3066\u3001\u793e\u4f1a\u3068\u306e\u95a2\u4fc2\u6027\u3092\u3069\u3046\u8a2d\u8a08\u3057\u3001\u8a9e\u308a\u7d9a\u3051\u308b\u304b\u3092\u898b\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u672c\u7a3f\u3067\u306f\u3001\u3055\u3089\u306b\u8996\u91ce\u3092\u5e83\u3052\u3001\u4e16\u754c\u4e2d\u306e\u30d6\u30e9\u30f3\u30c9\u4e8b\u4f8b\u304b\u3089\u300c\u793e\u4f1a\u306b\u99b4\u67d3\u3080\u8a9e\u308a\u300d\u300c\u751f\u6d3b\u8005\u306e\u884c\u52d5\u69d8\u5f0f\u3092\u5909\u3048\u308b\u69cb\u9020\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\u300d\u306b\u7740\u76ee\u3002\u7121\u5370\u826f\u54c1\u3092\u306f\u3058\u3081\u3001\u30ab\u30eb\u30c1\u30e3\u30fc\u3084\u5236\u5ea6\u306b\u50cd\u304d\u304b\u3051\u308b\u4e8b\u4f8b\u3092\u7d10\u89e3\u304d\u306a\u304c\u3089\u3001PR\u306e\u5f79\u5272\u3092\u518d\u5b9a\u7fa9\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f01\u696d\u304c\u300c\u305f\u3060\u4f1d\u3048\u308b\u300d\u306e\u3067\u306f\u306a\u304f\u3001\u300c\u793e\u4f1a\u3068\u5171\u306b\u5f62\u3065\u304f\u308b\u300d\u6642\u4ee3\u3078\u3002\u3042\u305f\u308a\u307e\u3048\u3092\u52d5\u304b\u3059PR\u3068\u306f\u4f55\u304b\u2500\u2500\u305d\u306e\u30d2\u30f3\u30c8\u3092\u63a2\u3063\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7b2c1\u7ae0\uff1aBen &amp; Jerry&#8217;s\u2500\u2500\u201c\u30a2\u30a4\u30b9\u201d\u3067\u5c4a\u3051\u308b\u4f01\u696d\u306e\u610f\u601d\u8868\u793a<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u793e\u4f1a\u3068\u3068\u3082\u306b\u767a\u4fe1\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u306e\u59ff<\/h3>\n\n\n\n<p>\u30a2\u30e1\u30ea\u30ab\u767a\u306e\u30a2\u30a4\u30b9\u30af\u30ea\u30fc\u30e0\u30d6\u30e9\u30f3\u30c9 Ben &amp; Jerry&#8217;s \u306f\u3001BLM\uff08Black Lives Matter\uff09\u904b\u52d5\u3084\u6c17\u5019\u5909\u52d5\u5bfe\u7b56\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u793e\u4f1a\u8ab2\u984c\u306b\u5bfe\u3057\u3066\u660e\u78ba\u306a\u7acb\u5834\u3092\u53d6\u308a\u306a\u304c\u3089\u767a\u4fe1\u3092\u7d9a\u3051\u3066\u304d\u305f\u4f01\u696d\u306e\u3072\u3068\u3064\u3067\u3059\u3002\u7279\u306b\u30012020\u5e74\u306e\u30b8\u30e7\u30fc\u30b8\u30fb\u30d5\u30ed\u30a4\u30c9\u4e8b\u4ef6\u5f8c\u306b\u51fa\u3055\u308c\u305f\u30b9\u30c6\u30fc\u30c8\u30e1\u30f3\u30c8\u300cSilence Is Not an Option\uff08\u6c88\u9ed9\u306f\u9078\u629e\u80a2\u3067\u306f\u306a\u3044\uff09\u300d\u306f\u3001\u591a\u304f\u306e\u53cd\u97ff\u3092\u547c\u3073\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe must dismantle white supremacy. Silence is not an option.\u201d<br>\uff08\u79c1\u305f\u3061\u306f\u767d\u4eba\u81f3\u4e0a\u4e3b\u7fa9\u3092\u89e3\u4f53\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002\u6c88\u9ed9\u306f\u9078\u629e\u80a2\u3067\u306f\u306a\u3044\u3002\uff09<\/p>\n<\/blockquote>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u4f01\u696d\u304c\u653f\u6cbb\u7684\u30fb\u793e\u4f1a\u7684\u306a\u554f\u984c\u306b\u5bfe\u3057\u3066\u610f\u601d\u3092\u660e\u78ba\u306b\u793a\u3059\u52d5\u304d\u306f\u3001\u4eca\u65e5\u3067\u306f\u4e00\u5b9a\u306e\u5e83\u304c\u308a\u3092\u898b\u305b\u3064\u3064\u3042\u308a\u307e\u3059\u304c\u3001Ben &amp; Jerry&#8217;s \u306f\u305d\u306e\u5148\u99c6\u3051\u3068\u3044\u3048\u308b\u5b58\u5728\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30d6\u30e9\u30f3\u30c9\u306e\u8a9e\u308a\u3068\u201c\u793e\u4f1a\u306e\u58f0\u201d\u3068\u306e\u91cd\u306a\u308a<\/h3>\n\n\n\n<p>Ben &amp; Jerry&#8217;s\u306e\u767a\u4fe1\u306b\u7279\u5fb4\u7684\u306a\u306e\u306f\u3001\u300c\u4f01\u696d\u3068\u3057\u3066\u793e\u4f1a\u306b\u8ca2\u732e\u3059\u308b\u300d\u3067\u306f\u306a\u304f\u3001<strong>\u300c\u793e\u4f1a\u306e\u4e00\u90e8\u3068\u3057\u3066\u8a9e\u308b\u300d\u3068\u3044\u3046\u59ff\u52e2<\/strong>\u3067\u3059\u3002\u751f\u6d3b\u8005\u306b\u3068\u3063\u3066\u3001\u540c\u793e\u306e\u30b9\u30c6\u30fc\u30c8\u30e1\u30f3\u30c8\u306f\u201c\u4f01\u696d\u201d\u306e\u767a\u8a00\u3067\u3042\u308b\u3068\u540c\u6642\u306b\u3001<strong>\u201c\u96a3\u4eba\u306e\u58f0\u201d<\/strong>\u306e\u3088\u3046\u306b\u3082\u53d7\u3051\u53d6\u3089\u308c\u308b\u8a2d\u8a08\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u7b46\u3059\u3079\u304d\u306f\u3001<strong>\u3053\u306e\u3088\u3046\u306a\u767a\u4fe1\u304c\u5fc5\u305a\u3057\u3082\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u5546\u54c1\u3068\u76f4\u63a5\u7d50\u3073\u3064\u3044\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u3068\u3044\u3046\u70b9\u3067\u3059\u3002<\/strong>\u793e\u4f1a\u7684\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u305d\u306e\u3082\u306e\u304c\u3001Ben &amp; Jerry&#8217;s\u3068\u3044\u3046\u30d6\u30e9\u30f3\u30c9\u306e\u4e00\u90e8\u3068\u3057\u3066\u4e00\u8cab\u3057\u3066\u5b58\u5728\u3057\u3066\u304a\u308a\u3001\u305d\u308c\u304c\u7d50\u679c\u3068\u3057\u3066\u4fe1\u983c\u611f\u3084\u5171\u611f\u3078\u3068\u3064\u306a\u304c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u201c\u5171\u5275\u201d\u3067\u306f\u306a\u304f\u3001\u201c\u7acb\u5834\u3092\u660e\u78ba\u306b\u3059\u308b\u201dPR<\/h3>\n\n\n\n<p>Ben &amp; Jerry&#8217;s\u306e\u5e83\u5831\u6d3b\u52d5\u306f\u3001\u751f\u6d3b\u8005\u3068\u3068\u3082\u306b\u7269\u8a9e\u3092\u3064\u304f\u308b\u300c\u5171\u5275\u578b\u300d\u3068\u306f\u7570\u306a\u308b\u30d9\u30af\u30c8\u30eb\u3092\u3068\u3063\u3066\u3044\u307e\u3059\u3002\u3080\u3057\u308d\u3001\u300c\u3053\u308c\u306f\u79c1\u305f\u3061\u306e\u7acb\u5834\u3067\u3059\u300d\u3068\u4f01\u696d\u5074\u306e\u610f\u601d\u3092\u306f\u3063\u304d\u308a\u3068\u793a\u3059<strong>\u4e00\u65b9\u5411\u7684\u306a\u8a9e\u308a<\/strong>\u3092\u57fa\u672c\u3068\u3057\u3001\u305d\u306e\u8aa0\u5b9f\u3055\u304c\u652f\u6301\u3092\u96c6\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u610f\u898b\u304c\u5206\u304b\u308c\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u30c6\u30fc\u30de\u306b\u5bfe\u3057\u3066\u3082\u3042\u3048\u3066\u767a\u4fe1\u3092\u884c\u3046\u59ff\u52e2\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u3057\u3066\u306e\u30ea\u30b9\u30af\u3092\u4f34\u3044\u307e\u3059\u304c\u3001\u305d\u308c\u4ee5\u4e0a\u306b\u300c\u4fe1\u5ff5\u3092\u6301\u3063\u3066\u767a\u8a00\u3059\u308b\u4f01\u696d\u300d\u3068\u3044\u3046\u8a55\u4fa1\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u3044\u5074\u9762\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306aPR\u306e\u3042\u308a\u65b9\u306f\u3001<strong>\u300c\u5bfe\u8a71\u300d\u306b\u3088\u3063\u3066\u5171\u611f\u3092\u7bc9\u304f\u3068\u3044\u3046\u3088\u308a\u3082\u3001\u300c\u8868\u660e\u300d\u306b\u3088\u3063\u3066\u793e\u4f1a\u3068\u306e\u63a5\u70b9\u3092\u69cb\u7bc9\u3059\u308b\u30a2\u30d7\u30ed\u30fc\u30c1<\/strong>\u3060\u3068\u8a00\u3048\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u51fa\u5178\u30fb\u53c2\u8003<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ben &amp; Jerry\u2019s\u516c\u5f0f\u30b5\u30a4\u30c8<br>\u3000<a href=\"https:\/\/www.benjerry.com\/about-us\/media-center\/dismantle-white-supremacy\">https:\/\/www.benjerry.com\/about-us\/media-center\/dismantle-white-supremacy<\/a><\/li>\n\n\n\n<li>Fast Company, Forbes, HBR \u7b49\u3067\u306e\u4e8b\u4f8b\u5206\u6790\u8a18\u4e8b<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7b2c2\u7ae0\uff1aDove\u2500\u2500\u300c\u898b\u3089\u308c\u308b\u79c1\u300d\u3067\u306f\u306a\u304f\u3001\u300c\u79c1\u304c\u898b\u308b\u79c1\u300d\u3078<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u201c\u30ea\u30a2\u30eb\u30d3\u30e5\u30fc\u30c6\u30a3\u30fc\u201d\u3092\u5de1\u308b\u554f\u3044\u304b\u3051<\/h3>\n\n\n\n<p>\u30b9\u30ad\u30f3\u30b1\u30a2\u30d6\u30e9\u30f3\u30c9Dove\u306f\u30012004\u5e74\u306b\u30b9\u30bf\u30fc\u30c8\u3057\u305f<strong>\u201cReal Beauty\u201d\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/strong>\u3092\u901a\u3058\u3066\u3001\u5e83\u544a\u306b\u304a\u3051\u308b\u300c\u7406\u60f3\u7684\u306a\u7f8e\u300d\u306e\u30b9\u30c6\u30ec\u30aa\u30bf\u30a4\u30d7\u306b\u7591\u554f\u3092\u6295\u3052\u304b\u3051\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4e16\u754c\u4e2d\u306b\u5c4a\u3051\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u5f53\u521d\u306f\u3001\u3044\u308f\u3086\u308b\u30e2\u30c7\u30eb\u4f53\u578b\u3067\u306f\u306a\u3044\u4e00\u822c\u5973\u6027\u3092\u5e83\u544a\u306b\u8d77\u7528\u3059\u308b\u306a\u3069\u3001\u30d3\u30b8\u30e5\u30a2\u30eb\u8868\u73fe\u306b\u304a\u3044\u3066\u5f93\u6765\u306e\u5e83\u544a\u6163\u7fd2\u306b\u4e00\u77f3\u3092\u6295\u3058\u308b\u30b9\u30bf\u30a4\u30eb\u3067\u8a71\u984c\u3092\u547c\u3073\u307e\u3057\u305f\u304c\u3001\u305d\u306e\u5f8c\u306f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u672c\u8cea\u304c\u300c\u898b\u305f\u76ee\u306e\u591a\u69d8\u6027\u306e\u80af\u5b9a\u300d\u306b\u3068\u3069\u307e\u3089\u306a\u3044\u3082\u306e\u3067\u3042\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u3063\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u30702013\u5e74\u306b\u516c\u958b\u3055\u308c\u305f\u52d5\u753b<strong>\u300cReal Beauty Sketches\u300d<\/strong>\u3067\u306f\u3001\u5973\u6027\u305f\u3061\u304c\u81ea\u5206\u306e\u9854\u3092\u8a00\u8449\u3067\u8aac\u660e\u3057\u3001\u4ed6\u8005\u306e\u8aac\u660e\u3068\u306e\u9055\u3044\u3092\u8996\u899a\u5316\u3059\u308b\u624b\u6cd5\u3092\u7528\u3044\u3066\u3001\u300c\u81ea\u5df1\u8a55\u4fa1\u300d\u3068\u300c\u4ed6\u8005\u304b\u3089\u306e\u8a55\u4fa1\u300d\u306e\u30ae\u30e3\u30c3\u30d7\u306b\u5149\u3092\u5f53\u3066\u307e\u3057\u305f\u3002\u3053\u306e\u52d5\u753b\u306f\u6570\u9031\u9593\u3067\u6570\u5343\u4e07\u56de\u4ee5\u4e0a\u518d\u751f\u3055\u308c\u3001\u4e16\u754c\u7684\u306a\u6ce8\u76ee\u3092\u96c6\u3081\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">PR\u306e\u4e2d\u5fc3\u306b\u3042\u308b\u201c\u554f\u3044\u201d\u306e\u8a2d\u8a08<\/h3>\n\n\n\n<p>Dove\u306e\u65bd\u7b56\u306f\u3001\u5358\u306a\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u767a\u4fe1\u306b\u3068\u3069\u307e\u3089\u305a\u3001<strong>\u300c\u554f\u3044\u300d\u306e\u63d0\u793a<\/strong>\u3092\u901a\u3058\u3066\u751f\u6d3b\u8005\u306e\u5185\u9762\u306b\u8a9e\u308a\u304b\u3051\u308b\u69cb\u9020\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u300c\u3042\u306a\u305f\u304c\u601d\u3046\u201c\u7f8e\u3057\u3044\u201d\u3068\u306f\uff1f\u300d\u3068\u3044\u3046\u7d20\u6734\u306a\u554f\u3044\u304b\u3089\u59cb\u307e\u308a\u3001\u305d\u308c\u304c\u300c\u79c1\u305f\u3061\u306f\u8ab0\u306e\u76ee\u7dda\u3067\u81ea\u5206\u3092\u898b\u3066\u3044\u308b\u306e\u304b\uff1f\u300d\u3068\u3044\u3063\u305f\u3001\u3088\u308a\u6839\u6e90\u7684\u306a\u81ea\u5df1\u8a8d\u8b58\u306e\u554f\u3044\u3078\u3068\u6df1\u307e\u3063\u3066\u3044\u304d\u307e\u3059\u3002\u3053\u3053\u306b\u3001Dove\u304c\u4e00\u8cab\u3057\u3066\u8a2d\u8a08\u3057\u3066\u304d\u305fPR\u306e\u91cd\u5c64\u6027\u304c\u898b\u3048\u3066\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u554f\u3044\u304c\u751f\u6d3b\u8005\u81ea\u8eab\u306e\u601d\u8003\u3092\u559a\u8d77\u3057\u3001\u305d\u306e\u7d50\u679c\u3068\u3057\u3066\u5171\u611f\u3084\u5bfe\u8a71\u304c\u751f\u307e\u308c\u308b\u2500\u2500\u3053\u306e\u69cb\u9020\u306f\u3001<strong>\u5546\u54c1\u8a34\u6c42\u3092\u8d85\u3048\u305f\u300c\u793e\u4f1a\u7684PR\u300d\u306e\u4e00\u5f62\u614b\u3068\u3057\u3066\u8a55\u4fa1\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30d6\u30e9\u30f3\u30c9\u306e\u201c\u793e\u4f1a\u7684\u81ea\u5df1\u8a8d\u8b58\u201d\u3068\u3057\u3066\u306ePR<\/h3>\n\n\n\n<p>Dove\u306e\u65bd\u7b56\u306f\u3001\u81ea\u5df1\u80af\u5b9a\u611f\u30fb\u591a\u69d8\u6027\u30fb\u30b8\u30a7\u30f3\u30c0\u30fc\u89b3\u306a\u3069\u3001\u30bb\u30f3\u30b7\u30c6\u30a3\u30d6\u304b\u3064\u69cb\u9020\u7684\u306a\u793e\u4f1a\u8ab2\u984c\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u305d\u306e\u8a9e\u308a\u53e3\u306f\u304d\u308f\u3081\u3066\u4e01\u5be7\u3067\u3001\u4e00\u65b9\u7684\u306b\u4fa1\u5024\u89b3\u3092\u62bc\u3057\u3064\u3051\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p><strong>\u3080\u3057\u308d\u300c\u79c1\u305f\u3061\u3082\u5b66\u3073\u306e\u9014\u4e0a\u306b\u3042\u308b\u300d\u3068\u81ea\u3089\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u660e\u78ba\u306b\u3057\u306a\u304c\u3089\u3001\u4f01\u696d\u3068\u3057\u3066\u201c\u5171\u306b\u8003\u3048\u308b\u201d\u59ff\u52e2\u3092\u793a\u3057\u3066\u304d\u307e\u3057\u305f\u3002<\/strong><\/p>\n\n\n\n<p>\u305d\u306e\u610f\u5473\u3067\u3001Dove\u306e\u5e83\u5831\u6d3b\u52d5\u306fBen &amp; Jerry&#8217;s\u306e\u3088\u3046\u306b\u201c\u4f01\u696d\u306e\u7acb\u5834\u3092\u660e\u78ba\u306b\u8868\u660e\u3059\u308b\u201d\u578b\u3068\u306f\u7570\u306a\u308a\u3001<strong>\u300c\u4f01\u696d\u3082\u751f\u6d3b\u8005\u3068\u3068\u3082\u306b\u554f\u3044\u3092\u62b1\u3048\u308b\u5b58\u5728\u3067\u3042\u308b\u300d\u3068\u3044\u3046\u3001\u5bfe\u8a71\u7684\u306a\u30b9\u30bf\u30f3\u30b9\u306b\u8cab\u304b\u308c\u3066\u3044\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<p>PR\u3092\u901a\u3058\u3066\u30d6\u30e9\u30f3\u30c9\u304c\u793e\u4f1a\u306b\u3069\u3046\u5728\u308b\u304b\u2500\u2500\u305d\u306e\u7b54\u3048\u306e\u3072\u3068\u3064\u304c\u3001Dove\u306e\u3042\u308a\u65b9\u306b\u8868\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u51fa\u5178\u30fb\u53c2\u8003\u8cc7\u6599<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dove\u516c\u5f0f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30da\u30fc\u30b8\uff1a<a href=\"https:\/\/www.dove.com\/us\/en\/stories\/campaigns.html\">https:\/\/www.dove.com\/us\/en\/stories\/campaigns.html<\/a><\/li>\n\n\n\n<li>\u300cReal Beauty Sketches\u300d\u52d5\u753b\uff1a<a href=\"https:\/\/www.youtube.com\/watch?v=XpaOjMXyJGk\">https:\/\/www.youtube.com\/watch?v=XpaOjMXyJGk<\/a><\/li>\n\n\n\n<li>Unilever\u4f01\u696dCSR\u5831\u544a\u66f8\u3001\u5404\u7a2e\u30e1\u30c7\u30a3\u30a2\u5206\u6790\uff08Adweek, Harvard Business Review\u7b49\uff09<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7b2c3\u7ae0\uff1a\u7121\u5370\u826f\u54c1\u2500\u2500\u201c\u79c1\u305f\u3061\u201d\u306e\u751f\u6d3b\u306b\u99b4\u67d3\u3080\u30d6\u30e9\u30f3\u30c9\u306e\u8a9e\u308a\u65b9<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u300c\u4f01\u696d\u304b\u3089\u306e\u767a\u4fe1\u300d\u306b\u75b2\u308c\u3066\u3044\u306a\u3044\u304b\uff1f<\/h3>\n\n\n\n<p>\u5e83\u544a\u3084SNS\u3001\u30cb\u30e5\u30fc\u30b9\u30ea\u30ea\u30fc\u30b9\u2500\u2500\u4f01\u696d\u304c\u81ea\u3089\u306e\u5b58\u5728\u3084\u6d3b\u52d5\u3092\u4e16\u306b\u77e5\u3089\u305b\u308b\u624b\u6bb5\u306f\u591a\u69d8\u5316\u3057\u3001\u767a\u4fe1\u91cf\u306f\u304b\u3064\u3066\u306a\u3044\u307b\u3069\u5897\u3048\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u4e00\u65b9\u3067\u3001\u751f\u6d3b\u8005\u306e\u5074\u306b\u3042\u308b\u7a2e\u306e\u201c\u60c5\u5831\u75b2\u308c\u201d\u304c\u5e83\u304c\u3063\u3066\u3044\u308b\u3053\u3068\u3082\u3001\u808c\u611f\u899a\u3068\u3057\u3066\u591a\u304f\u306e\u65b9\u304c\u611f\u3058\u3066\u3044\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n\n\n\n<p>\u300c\u3053\u308c\u3063\u3066\u7d50\u5c40\u3001\u4f55\u304c\u8a00\u3044\u305f\u3044\u3093\u3060\u308d\u3046\uff1f\u300d<br>\u300c\u79c1\u306e\u751f\u6d3b\u306b\u95a2\u4fc2\u304c\u3042\u308b\u306e\u304b\u306a\uff1f\u300d<br>\u305d\u3046\u3057\u305f\u30e2\u30e4\u30e2\u30e4\u304c\u3001\u201c\u767a\u4fe1\u201d\u305d\u306e\u3082\u306e\u3078\u306e\u4fe1\u983c\u611f\u3092\u9759\u304b\u306b\u3080\u3057\u3070\u3093\u3067\u3044\u308b\u3088\u3046\u306b\u3082\u601d\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u3093\u306a\u306a\u304b\u3067\u3001<strong>\u7121\u5370\u826f\u54c1\u306e\u767a\u4fe1\u306f\u3001\u4ed6\u306e\u4f01\u696d\u3068\u306f\u3069\u3053\u304b\u7570\u306a\u308b\u30c8\u30fc\u30f3\u3092\u6301\u3063\u3066\u5c4a\u3044\u3066\u304f\u308b<\/strong>\u2500\u2500\u305d\u3046\u611f\u3058\u305f\u7d4c\u9a13\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n\n\n\n<p>\u300c\u7121\u5370\u3089\u3057\u3044\u300d\u3067\u306f\u6e08\u307e\u3055\u308c\u306a\u3044\u3001\u3042\u306e\u7279\u6709\u306e\u201c\u4f59\u767d\u611f\u201d\u3084\u201c\u900f\u660e\u611f\u201d\u306e\u80cc\u666f\u306b\u306f\u3001\u3069\u306e\u3088\u3046\u306aPR\u7684\u8a2d\u8a08\u601d\u60f3\u304c\u3042\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5546\u54c1\u3092\u901a\u3058\u3066\u300c\u4fa1\u5024\u89b3\u300d\u3092\u8a9e\u308b<\/h3>\n\n\n\n<p>\u7121\u5370\u826f\u54c1\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u300c\u5546\u54c1\u305d\u306e\u3082\u306e\u306b\u8a9e\u3089\u305b\u308b\u300d\u3053\u3068\u304c\u57fa\u672c\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u518d\u751f\u7d19\u3092\u7528\u3044\u305f\u30ce\u30fc\u30c8<\/li>\n\n\n\n<li>\u7121\u6f02\u767d\u306e\u7dbf\u3092\u4f7f\u3063\u305fT\u30b7\u30e3\u30c4<\/li>\n\n\n\n<li>\u8aac\u660e\u904e\u591a\u3092\u907f\u3051\u305f\u30b7\u30f3\u30d7\u30eb\u306a\u30d1\u30c3\u30b1\u30fc\u30b8<\/li>\n<\/ul>\n\n\n\n<p><strong>\u3053\u308c\u3089\u306f\u3059\u3079\u3066\u3001\u4f01\u696d\u3068\u3057\u3066\u306e\u601d\u60f3\u3092\u8a9e\u308b\u305f\u3081\u306e\u201c\u8868\u73fe\u5a92\u4f53\u201d\u3068\u3057\u3066\u6a5f\u80fd\u3057\u3066\u3044\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<p>\u4f01\u696d\u306e\u7406\u5ff5\u3084\u59ff\u52e2\u3092\u3001\u9577\u3044\u30b3\u30d4\u30fc\u3084\u6d3e\u624b\u306a\u30d3\u30b8\u30e5\u30a2\u30eb\u3067\u8aac\u660e\u3057\u306a\u304f\u3066\u3082\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u30c7\u30a3\u30c6\u30fc\u30eb\u306b\u843d\u3068\u3057\u8fbc\u3080\u3053\u3068\u3067\u3001\u300c\u8a00\u8449\u3088\u308a\u3082\u5148\u306b\u5c4a\u304fPR\u300d\u304c\u6210\u7acb\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u52a0\u3048\u3066\u3001\u8fd1\u5e74\u306e\u7121\u5370\u826f\u54c1\u306f\u793e\u4f1a\u7684\u53d6\u308a\u7d44\u307f\u306b\u3082\u7a4d\u6975\u7684\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u300c\u7a7a\u304d\u5bb6\u306e\u5229\u6d3b\u7528\u300d\u3084\u300c\u5730\u65b9\u306e\u5546\u5e97\u8857\u518d\u751f\u300d\u306a\u3069\u3001\u5730\u5834\u306b\u6839\u3056\u3057\u305f\u6d3b\u52d5\u3092\u9759\u304b\u306b\u3001\u3057\u304b\u3057\u7d99\u7d9a\u7684\u306b\u884c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u308c\u3089\u306e\u53d6\u308a\u7d44\u307f\u306f\u3001\u5927\u3005\u7684\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3088\u308a\u3082\u3001\u5730\u57df\u3068\u306e\u5bfe\u8a71\u3084\u8a18\u9332\u3092\u91cd\u8996\u3057\u305f\u5f62\u3067\u767a\u4fe1\u3055\u308c\u3066\u304a\u308a\u3001<strong>\u201c\u793e\u4f1a\u3068\u540c\u3058\u5730\u5e73\u306b\u7acb\u3064\u201d\u4f01\u696d\u3068\u3057\u3066\u306e\u614b\u5ea6<\/strong>\u304c\u6ef2\u307f\u51fa\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 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