{"id":258,"date":"2025-03-31T15:06:47","date_gmt":"2025-03-31T06:06:47","guid":{"rendered":"https:\/\/malen.jp\/?post_type=portfolio_item&#038;p=258"},"modified":"2025-05-23T10:01:14","modified_gmt":"2025-05-23T01:01:14","slug":"5%ef%bc%9apr%e3%81%ae%e6%88%90%e6%9e%9c%e3%82%92%e6%9c%80%e5%a4%a7%e5%8c%96%e3%81%99%e3%82%8b%e3%81%9f%e3%82%81%e3%81%ab-%e5%ae%9f%e8%b7%b5%e7%9a%84%e3%82%a2%e3%82%af%e3%82%b7","status":"publish","type":"portfolio_item","link":"https:\/\/malen.jp\/?portfolio_item=5%ef%bc%9apr%e3%81%ae%e6%88%90%e6%9e%9c%e3%82%92%e6%9c%80%e5%a4%a7%e5%8c%96%e3%81%99%e3%82%8b%e3%81%9f%e3%82%81%e3%81%ab-%e5%ae%9f%e8%b7%b5%e7%9a%84%e3%82%a2%e3%82%af%e3%82%b7","title":{"rendered":"#5\uff1aPR\u306e\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b \u2014\u2014 \u5b9f\u8df5\u7684\u30a2\u30af\u30b7\u30e7\u30f3\u3067\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u9ad8\u3081\u308b\u65b9\u6cd5"},"content":{"rendered":"\n<p>\u300cPR\u306e\u6210\u679c\u3092\u3082\u3063\u3068\u9ad8\u3081\u305f\u3044\u300d\u2014\u2014\u305d\u3046\u8003\u3048\u3066\u3044\u308b\u306a\u3089\u3001\u307e\u305a\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u306e\u95a2\u4fc2\u3092\u898b\u76f4\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002PR\u5358\u4f53\u3067\u306f\u306a\u304f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u6226\u7565\u3068\u4e00\u8cab\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u30e1\u30c7\u30a3\u30a2\u9732\u51fa\u306e\u4fa1\u5024\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u3053\u308c\u307e\u3067\u306e\u30b7\u30ea\u30fc\u30ba\u306e\u77e5\u898b\u3092\u8e0f\u307e\u3048\u3001\u4eca\u3059\u3050\u5b9f\u8df5\u3067\u304d\u308bPR\u306e\u5f37\u5316\u7b56\u3092\u63d0\u6848\u3057\u307e\u3059\u3002PR\u3092\u201c\u5358\u767a\u306e\u65bd\u7b56\u201d\u304b\u3089\u201c\u6301\u7d9a\u7684\u306a\u6210\u679c\u3092\u751f\u3080\u6226\u7565\u201d\u3078\u3068\u5909\u3048\u308b\u65b9\u6cd5\u3092\u3001\u4e00\u7dd2\u306b\u63a2\u3063\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u76ee\u6b21<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong><a href=\"#section1\">PR\u3068\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u878d\u5408\u304c\u751f\u3080\u4fa1\u5024<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#section2\">\u6210\u529f\u3059\u308bPR\u6226\u7565\u306e\u5171\u901a\u70b9\u3068\u306f\uff1f<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#section3\">\u4eca\u3059\u3050\u3067\u304d\u308b\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#section4\">\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306aPR\u306e\u91cd\u8981\u6027<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#section5\">\u30d6\u30e9\u30f3\u30c9\u3092\u6210\u9577\u3055\u305b\u308bPR\u306e\u65b0\u305f\u306a\u53ef\u80fd\u6027<\/a><\/strong><br><\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-secondary-color has-text-color has-link-color wp-elements-f85c526696fc1dc3e5ca718708cc8d97\" id=\"section1\">1. PR\u3068\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u878d\u5408\u304c\u751f\u3080\u4fa1\u5024<\/h2>\n\n\n\n<p>PR\u306f\u5358\u306a\u308b\u300c\u5e83\u5831\u6d3b\u52d5\u300d\u306b\u3068\u3069\u307e\u3089\u305a\u3001\u4f01\u696d\u306e\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u9ad8\u3081\u308b\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u6226\u7565\u306e\u5927\u5bb6\u3067\u3042\u308b\u30c7\u30fc\u30d3\u30c3\u30c9\u30fb\u30a2\u30fc\u30ab\u30fc\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30fb\u30a8\u30af\u30a4\u30c6\u30a3\uff08\u30d6\u30e9\u30f3\u30c9\u8cc7\u7523\uff09\u306e\u6982\u5ff5\u3092\u63d0\u5531\u3057\u3001\u8a8d\u77e5\u5ea6\u30fb\u4fe1\u983c\u6027\u30fb\u5dee\u5225\u5316\u304c\u4f01\u696d\u306e\u6210\u9577\u306b\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u3068\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u8996\u70b9\u304b\u3089\u8003\u3048\u308b\u3068\u3001<strong>PR\u306f\u5358\u306a\u308b\u60c5\u5831\u767a\u4fe1\u3067\u306f\u306a\u304f\u3001\u30d6\u30e9\u30f3\u30c9\u69cb\u7bc9\u306e\u624b\u6bb5\u3068\u3057\u3066\u6349\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u3042\u308b\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u4f01\u696d\u306f\u3001\u5358\u306b\u88fd\u54c1\u306e\u6a5f\u80fd\u3092\u4f1d\u3048\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u300c\u672a\u6765\u3092\u5275\u308b\u4f01\u696d\u300d\u3068\u3044\u3046\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u767a\u4fe1\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u9ad8\u3081\u307e\u3057\u305f\u3002<br>\u307e\u305f\u3001\u8fd1\u5e74\u306e\u7814\u7a76\u3067\u306f\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068PR\u306e\u878d\u5408\u304c\u4f01\u696d\u306e\u5e02\u5834\u8a55\u4fa1\u3084\u6d88\u8cbb\u8005\u306e\u4fe1\u983c\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001<strong>\u9577\u671f\u7684\u306a\u30d6\u30e9\u30f3\u30c9\u8cc7\u7523\u306e\u5f62\u6210\u306b\u6210\u529f\u3057\u3066\u3044\u308b\u4f01\u696d\u306f\u3001\u5358\u767a\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3067\u306f\u306a\u304f\u3001\u6301\u7d9a\u7684\u306aPR\u6226\u7565\u3092\u63a1\u7528\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u5171\u901a\u3057\u3066\u3044\u307e\u3059\u3002<\/strong><br>\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u8996\u70b9\u306ePR\u3092\u5b9f\u8df5\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u5358\u306a\u308b\u77e5\u540d\u5ea6\u306e\u5411\u4e0a\u306b\u3068\u3069\u307e\u3089\u305a\u3001\u4f01\u696d\u306e\u30d3\u30b8\u30e7\u30f3\u3084\u30df\u30c3\u30b7\u30e7\u30f3\u3092\u4e16\u306e\u4e2d\u306b\u6d78\u900f\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-secondary-color has-text-color has-link-color wp-elements-c9a3ea55147b702a8bb12c002721cb25\" id=\"section2\">2. \u6210\u529f\u3059\u308bPR\u6226\u7565\u306e\u5171\u901a\u70b9\u3068\u306f\uff1f<\/h2>\n\n\n\n<p>PR\u306e\u6210\u529f\u4e8b\u4f8b\u3092\u5206\u6790\u3059\u308b\u3068\u3001\u3044\u304f\u3064\u304b\u306e\u5171\u901a\u70b9\u304c\u6d6e\u304b\u3073\u4e0a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2460 \u30b9\u30c8\u30fc\u30ea\u30fc\u6027\u306e\u3042\u308b\u30e1\u30c3\u30bb\u30fc\u30b8<\/h3>\n\n\n\n<p>\u6210\u529f\u3059\u308bPR\u65bd\u7b56\u306f\u3001\u5358\u306a\u308b\u5ba3\u4f1d\u3067\u306f\u306a\u304f\u3001\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u3042\u308b\u98df\u54c1\u30e1\u30fc\u30ab\u30fc\u306f\u3001\u300c\u5730\u57df\u306e\u8fb2\u5bb6\u3068\u3068\u3082\u306b\u6301\u7d9a\u53ef\u80fd\u306a\u672a\u6765\u3092\u5275\u308b\u300d\u3068\u3044\u3046\u30c6\u30fc\u30de\u3067PR\u3092\u884c\u3044\u3001\u591a\u304f\u306e\u652f\u6301\u3092\u96c6\u3081\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2461 \u4e00\u8cab\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u30e1\u30c3\u30bb\u30fc\u30b8<\/h3>\n\n\n\n<p>\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u5c02\u9580\u5bb6\u3067\u3042\u308b\u30b1\u30f4\u30a3\u30f3\u30fb\u30ec\u30fc\u30f3\u30fb\u30b1\u30e9\u30fc\u306f\u3001\u300c\u30d6\u30e9\u30f3\u30c9\u306e\u4e00\u8cab\u6027\u304c\u6d88\u8cbb\u8005\u306e\u4fe1\u983c\u3092\u751f\u3080\u300d\u3068\u6307\u6458\u3057\u3066\u3044\u307e\u3059\u3002\u6210\u529f\u4f01\u696d\u306f\u3001\u3069\u306e\u30e1\u30c7\u30a3\u30a2\u3067\u3082\u4e00\u8cab\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u767a\u4fe1\u3057\u3001\u9867\u5ba2\u306e\u5fc3\u306b\u6b8b\u308b\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u69cb\u7bc9\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2462 \u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u6226\u7565\u306e\u6d3b\u7528<\/h3>\n\n\n\n<p>\u73fe\u4ee3\u306ePR\u3067\u306f\u3001SNS\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3001\u30a4\u30d9\u30f3\u30c8\u3001\u30d1\u30d6\u30ea\u30b7\u30c6\u30a3\u306a\u3069\u3001\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u7279\u306b\u3001\u30c7\u30b8\u30bf\u30eb\u6642\u4ee3\u306b\u304a\u3044\u3066\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u878d\u5408\u304c\u9375\u3092\u63e1\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-secondary-color has-text-color has-link-color wp-elements-d9a1763cd12e3bb869fef2a934f57d8d\" id=\"section3\">3. \u4eca\u3059\u3050\u3067\u304d\u308b\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3<\/h2>\n\n\n\n<p>\u3067\u306f\u3001\u5b9f\u969b\u306b\u3069\u306e\u3088\u3046\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u53d6\u308c\u3070\u3088\u3044\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u4ee5\u4e0b\u306e\u8868\u306b\u3001\u3059\u3050\u306b\u5b9f\u8df5\u3067\u304d\u308b\u30dd\u30a4\u30f3\u30c8\u3092\u307e\u3068\u3081\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u30a2\u30af\u30b7\u30e7\u30f3<\/th><th>\u5185\u5bb9<\/th><\/tr><\/thead><tbody><tr><td>\u30d6\u30e9\u30f3\u30c9\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u6574\u7406<\/td><td>\u4e00\u8cab\u3057\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5b9a\u7fa9\u3057\u3001\u793e\u5185\u5916\u306b\u5171\u6709\u3059\u308b<\/td><\/tr><tr><td>\u30e1\u30c7\u30a3\u30a2\u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u5f37\u5316<\/td><td>\u95a2\u4fc2\u69cb\u7bc9\u3092\u5f37\u5316\u3057\u3001\u5b9a\u671f\u7684\u306a\u60c5\u5831\u767a\u4fe1\u3092\u884c\u3046<\/td><\/tr><tr><td>\u30c7\u30b8\u30bf\u30ebPR\u306e\u6d3b\u7528<\/td><td>SNS\u3084\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u6d3b\u7528\u3057\u3001\u7d99\u7d9a\u7684\u306a\u767a\u4fe1\u3092\u884c\u3046<\/td><\/tr><tr><td>KPI\u306e\u8a2d\u5b9a<\/td><td>\u5b9a\u91cf\u7684\u306a\u8a55\u4fa1\u6307\u6a19\u3092\u8a2d\u3051\u3001\u6210\u679c\u3092\u6e2c\u5b9a\u3059\u308b<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u306a\u305c\u300c\u4eca\u3059\u3050\u3067\u304d\u308b\u300d\u306e\u304b\uff1f\u305d\u308c\u306f\u3001\u3053\u308c\u3089\u306e\u65bd\u7b56\u304c\u5927\u898f\u6a21\u306a\u4e88\u7b97\u3084\u9577\u671f\u7684\u306a\u6e96\u5099\u3092\u5fc5\u8981\u3068\u305b\u305a\u3001\u77ed\u671f\u9593\u3067\u5b9f\u884c\u53ef\u80fd\u3060\u304b\u3089\u3067\u3059\u3002\u30b9\u30e2\u30fc\u30eb\u30b9\u30c6\u30c3\u30d7\u3067\u6210\u679c\u3092\u7a4d\u307f\u4e0a\u3052\u3001PDCA\u3092\u56de\u3059\u3053\u3068\u3067\u3001PR\u306e\u5f71\u97ff\u529b\u3092\u62e1\u5927\u3067\u304d\u307e\u3059\u3002<br><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-secondary-color has-text-color has-link-color wp-elements-167415a092d25f3cc28eccb3b919a3d2\" id=\"section4\">4. 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href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSdg8XhdHR4yYvYGYrQKImQUr4rHEpoEXnNSDWwrt4lC042EUw\/viewform?vc=0&amp;c=0&amp;w=1&amp;flr=0\">\u3054\u76f8\u8ac7\u306f\u3053\u3061\u3089<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u300cPR\u306e\u6210\u679c\u3092\u3082\u3063\u3068\u9ad8\u3081\u305f\u3044\u300d\u2014\u2014\u305d\u3046\u8003\u3048\u3066\u3044\u308b\u306a\u3089\u3001\u307e\u305a\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u306e\u95a2\u4fc2\u3092\u898b\u76f4\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002PR\u5358\u4f53\u3067\u306f\u306a\u304f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u6226\u7565\u3068\u4e00\u8cab\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u30e1\u30c7\u30a3\u30a2\u9732\u51fa\u306e\u4fa1\u5024\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u3053\u308c\u307e\u3067 &hellip; <\/p>\n<p class=\"link-more\"><a 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