{"id":231,"date":"2025-03-29T20:19:50","date_gmt":"2025-03-29T11:19:50","guid":{"rendered":"https:\/\/malen.jp\/?post_type=portfolio_item&#038;p=231"},"modified":"2025-05-23T10:01:14","modified_gmt":"2025-05-23T01:01:14","slug":"%e7%ac%ac3%e5%9b%9e%ef%bc%9a%e3%80%8cpr%e6%88%a6%e7%95%a5%e3%81%ae%e7%ab%8b%e3%81%a6%e6%96%b9%e3%80%8d3%e3%81%a4%e3%81%ae%e3%82%b9%e3%83%86%e3%83%83%e3%83%97%e3%81%a7%e8%80%83%e3%81%88%e3%82%8b","status":"publish","type":"portfolio_item","link":"https:\/\/malen.jp\/?portfolio_item=%e7%ac%ac3%e5%9b%9e%ef%bc%9a%e3%80%8cpr%e6%88%a6%e7%95%a5%e3%81%ae%e7%ab%8b%e3%81%a6%e6%96%b9%e3%80%8d3%e3%81%a4%e3%81%ae%e3%82%b9%e3%83%86%e3%83%83%e3%83%97%e3%81%a7%e8%80%83%e3%81%88%e3%82%8b","title":{"rendered":"#3\uff1a\u300c\u6210\u529f\u3059\u308bPR\u6226\u7565\u306e\u7acb\u3066\u65b9\u300d3\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u8003\u3048\u308b\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1"},"content":{"rendered":"\n<p>\u4f01\u696d\u306e\u6210\u9577\u306b\u6b20\u304b\u305b\u306a\u3044\u306e\u306f\u3001\u5358\u306bPR\u6d3b\u52d5\u3092\u884c\u3046\u3053\u3068\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u3067\u3059\u3002PR\u6226\u7565\u304c\u3046\u307e\u304f\u3044\u304b\u306a\u3044\u7406\u7531\u306e\u4e00\u3064\u306f\u3001\u305d\u306e\u8a08\u753b\u304c\u66d6\u6627\u3067\u3042\u308b\u3053\u3068\u3002\u3069\u3046\u3059\u308c\u3070\u4f01\u696d\u306b\u3068\u3063\u3066\u6700\u3082\u52b9\u679c\u7684\u306aPR\u6226\u7565\u3092\u69cb\u7bc9\u3067\u304d\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u672c\u8a18\u4e8b\u3067\u306f\u3001PR\u6226\u7565\u3092\u7acb\u3066\u308b\u305f\u3081\u306e\u91cd\u8981\u306a3\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u89e3\u8aac\u3057\u3001\u5b9f\u969b\u306b\u4f01\u696d\u304c\u3069\u306e\u3088\u3046\u306b\u6d3b\u7528\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u4ea4\u3048\u306a\u304c\u3089\u3001\u6210\u529f\u3078\u306e\u9053\u7b4b\u3092\u63a2\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u76ee\u6b21<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#section1\">PR\u6226\u7565\u306e\u91cd\u8981\u6027\u3068\u306f\uff1f<\/a><\/li>\n\n\n\n<li><a href=\"#section2\">\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u8a2d\u8a08<\/a><\/li>\n\n\n\n<li><a href=\"#section3\">\u9069\u5207\u306a\u30c1\u30e3\u30cd\u30eb\u306e\u9078\u5b9a\u3068\u6d3b\u7528<\/a><\/li>\n\n\n\n<li><a href=\"#section4\">PR\u6d3b\u52d5\u306e\u8a08\u753b\u3068\u5b9f\u884c\u306e\u30dd\u30a4\u30f3\u30c8<\/a><\/li>\n\n\n\n<li><a href=\"#section5\">\u4f01\u696d\u306e\u6210\u9577\u30d5\u30a7\u30fc\u30ba\u306b\u5408\u308f\u305b\u305fPR\u6226\u7565<\/a><\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-secondary-color has-text-color has-link-color wp-elements-171cfd9940c2b377756cd5a005d0f80b\" id=\"section1\"><strong>1. PR\u6226\u7565\u306e\u91cd\u8981\u6027\u3068\u306f\uff1f<\/strong><\/h2>\n\n\n\n<p>PR\u306f\u5358\u306a\u308b\u5ba3\u4f1d\u6d3b\u52d5\u3067\u306f\u306a\u304f\u3001\u4f01\u696d\u306e\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u9ad8\u3081\u3001\u5e02\u5834\u306b\u304a\u3051\u308b\u4fe1\u983c\u3092\u7bc9\u304f\u305f\u3081\u306e\u91cd\u8981\u306a\u624b\u6bb5\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u6226\u7565\u306e\u306a\u3044PR\u6d3b\u52d5\u306f\u5834\u5f53\u305f\u308a\u7684\u306b\u306a\u308a\u304c\u3061\u3067\u3001\u601d\u3063\u305f\u3088\u3046\u306a\u6210\u679c\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3002\u4f8b\u3048\u3070\u3001\u65b0\u5546\u54c1\u3092\u767a\u8868\u3059\u308b\u969b\u306b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u66d6\u6627\u306a\u307e\u307e\u30ea\u30ea\u30fc\u30b9\u3092\u51fa\u3057\u3066\u3082\u3001\u72d9\u3063\u305f\u5c64\u306b\u306f\u5c4a\u304b\u305a\u3001\u30e1\u30c7\u30a3\u30a2\u306b\u3082\u53d6\u308a\u4e0a\u3052\u3089\u308c\u306b\u304f\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6210\u529f\u3059\u308bPR\u6226\u7565\u306b\u306f\u3001<strong>\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u660e\u78ba\u5316\u30fb\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u7cbe\u67fb\u30fb\u30c1\u30e3\u30cd\u30eb\u306e\u6700\u9069\u5316\u30fb\u8a08\u753b\u7684\u306a\u5b9f\u884c<\/strong>\u3068\u3044\u30464\u3064\u306e\u67f1\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u3092\u30d0\u30e9\u30f3\u30b9\u3088\u304f\u8a2d\u8a08\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306aPR\u6d3b\u52d5\u3092\u5c55\u958b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-secondary-color has-text-color has-link-color wp-elements-0923f4ae1aae7dc3e42b27d274a6a974\" id=\"section2\"><strong>2. \u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u8a2d\u8a08<\/strong><\/h2>\n\n\n\n<p>PR\u6226\u7565\u306e\u6700\u521d\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u3001\u300c\u8ab0\u306b\u5411\u3051\u3066\u767a\u4fe1\u3059\u308b\u306e\u304b\u300d\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u4f01\u696d\u306b\u3088\u3063\u3066\u306f\u3001\u6d88\u8cbb\u8005\uff08BtoC\uff09\u3060\u3051\u3067\u306a\u304f\u3001\u53d6\u5f15\u5148\u4f01\u696d\u3084\u6295\u8cc7\u5bb6\uff08BtoB\uff09\u306a\u3069\u3001\u591a\u69d8\u306a\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u304c\u5b58\u5728\u3057\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u9069\u3057\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u8a2d\u8a08\u3059\u308b\u3053\u3068\u304c\u3001PR\u306e\u6210\u5426\u3092\u5de6\u53f3\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u4f8b\u3092\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u30bf\u30fc\u30b2\u30c3\u30c8<\/th><th>\u9069\u5207\u306a\u30e1\u30c3\u30bb\u30fc\u30b8<\/th><th>NG\u306a\u30e1\u30c3\u30bb\u30fc\u30b8<\/th><\/tr><\/thead><tbody><tr><td>\u82e5\u5e74\u5c64\u5411\u3051\u306e\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30d6\u30e9\u30f3\u30c9<\/td><td>\u300c\u81ea\u5df1\u8868\u73fe\u3092\u697d\u3057\u3082\u3046\uff01\u300d<\/td><td>\u300c\u9ad8\u54c1\u8cea\u306a\u7e2b\u88fd\u6280\u8853\u3092\u63d0\u4f9b\u300d<\/td><\/tr><tr><td>\u6295\u8cc7\u5bb6<\/td><td>\u300c\u696d\u754c\u5e73\u5747\u3092\u8d85\u3048\u308b\u6210\u9577\u7387\u300d<\/td><td>\u300c\u304a\u3057\u3083\u308c\u306a\u30d6\u30e9\u30f3\u30c9\u3067\u3059\u300d<\/td><\/tr><tr><td>BtoB\u5411\u3051SaaS\u4f01\u696d<\/td><td>\u300c\u696d\u52d9\u52b9\u7387\u309230%\u5411\u4e0a\u300d<\/td><td>\u300c\u4fbf\u5229\u306a\u30c4\u30fc\u30eb\u3092\u958b\u767a\u300d<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u9069\u5207\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u306a\u3044\u3068\u3001PR\u6d3b\u52d5\u304c\u7a7a\u56de\u308a\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u6295\u8cc7\u5bb6\u306b\u5bfe\u3057\u3066\u300c\u304a\u3057\u3083\u308c\u306a\u30d6\u30e9\u30f3\u30c9\u3067\u3059\u300d\u3068\u4f1d\u3048\u3066\u3082\u6295\u8cc7\u5224\u65ad\u306e\u6750\u6599\u306b\u306f\u306a\u308a\u307e\u305b\u3093\u3057\u3001\u82e5\u5e74\u5c64\u306b\u300c\u9ad8\u54c1\u8cea\u306a\u7e2b\u88fd\u6280\u8853\u300d\u3092\u30a2\u30d4\u30fc\u30eb\u3057\u3066\u3082\u97ff\u304b\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u52b9\u679c\u7684\u306aPR\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u300c\u3053\u306e\u60c5\u5831\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3068\u3063\u3066\u4fa1\u5024\u304c\u3042\u308b\u306e\u304b\uff1f\u300d\u3092\u5e38\u306b\u610f\u8b58\u3057\u306a\u304c\u3089\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u7df4\u308a\u4e0a\u3052\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-secondary-color has-text-color has-link-color wp-elements-62483a3f6ba5e9b32145406b7c9e9bd3\" id=\"section3\"><strong>3. \u9069\u5207\u306a\u30c1\u30e3\u30cd\u30eb\u306e\u9078\u5b9a\u3068\u6d3b\u7528<\/strong><\/h2>\n\n\n\n<p>PR\u6d3b\u52d5\u306b\u304a\u3044\u3066\u3001\u60c5\u5831\u3092\u5c4a\u3051\u308b\u30c1\u30e3\u30cd\u30eb\u306e\u9078\u5b9a\u306f\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002<br><strong>\u30c1\u30e3\u30cd\u30eb\u3068\u306f\u3001\u4f01\u696d\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u53d6\u308b\u305f\u3081\u306e\u5a92\u4f53<\/strong>\u306e\u3053\u3068\u3092\u6307\u3057\u3001\u4f8b\u3048\u3070\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30de\u30b9\u30e1\u30c7\u30a3\u30a2<\/strong>\uff08\u65b0\u805e\u30fb\u96d1\u8a8c\u30fb\u30c6\u30ec\u30d3\uff09<\/li>\n\n\n\n<li><strong>\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2<\/strong>\uff08\u30cb\u30e5\u30fc\u30b9\u30b5\u30a4\u30c8\u30fb\u30aa\u30f3\u30e9\u30a4\u30f3\u30e1\u30c7\u30a3\u30a2\uff09<\/li>\n\n\n\n<li><strong>SNS<\/strong>\uff08X\u3001Instagram\u3001LinkedIn\u306a\u3069\uff09<\/li>\n\n\n\n<li><strong>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2<\/strong>\uff08\u4f01\u696d\u30d6\u30ed\u30b0\u3001YouTube\uff09<\/li>\n\n\n\n<li><strong>\u30a4\u30d9\u30f3\u30c8\u30fb\u30bb\u30df\u30ca\u30fc<\/strong>\uff08\u30ea\u30a2\u30eb\u30a4\u30d9\u30f3\u30c8\u3001\u30a6\u30a7\u30d3\u30ca\u30fc\uff09<\/li>\n<\/ul>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u82e5\u5e74\u5c64\u5411\u3051\u306e\u30d6\u30e9\u30f3\u30c9\u306a\u3089SNS\u3092\u4e3b\u8ef8\u306b\u3057\u305f\u6226\u7565\u304c\u6709\u52b9\u3067\u3059\u304c\u3001BtoB\u5411\u3051\u306eSaaS\u4f01\u696d\u3067\u3042\u308c\u3070\u3001\u696d\u754c\u30e1\u30c7\u30a3\u30a2\u3078\u306e\u63b2\u8f09\u3084\u30a6\u30a7\u30d3\u30ca\u30fc\u306e\u958b\u50ac\u304c\u52b9\u679c\u7684\u3067\u3057\u3087\u3046\u3002<br>\u91cd\u8981\u306a\u306e\u306f\u3001<strong>\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u60c5\u5831\u3092\u53d6\u5f97\u3059\u308b\u30c1\u30e3\u30cd\u30eb\u3092\u7684\u78ba\u306b\u628a\u63e1\u3057\u3001\u9069\u5207\u306a\u5f62\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5c4a\u3051\u308b\u3053\u3068<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-secondary-color has-text-color has-link-color wp-elements-d4affa03a094b279f6bfd31867fa0b1d\" id=\"section4\"><strong>4. PR\u6d3b\u52d5\u306e\u8a08\u753b\u3068\u5b9f\u884c\u306e\u30dd\u30a4\u30f3\u30c8<\/strong><\/h2>\n\n\n\n<p>PR\u6226\u7565\u3092\u52b9\u679c\u7684\u306b\u5b9f\u65bd\u3059\u308b\u306b\u306f\u3001\u9577\u671f\u7684\u306a\u8996\u70b9\u3067\u8a08\u753b\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u5358\u767a\u306e\u30e1\u30c7\u30a3\u30a2\u9732\u51fa\u3060\u3051\u3067\u306f\u306a\u304f\u3001<strong>\u5e74\u9593\u3092\u901a\u3058\u305f\u4e00\u8cab\u3057\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u767a\u4fe1<\/strong>\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u4f01\u696d\u306e\u6210\u9577\u30d5\u30a7\u30fc\u30ba\u306b\u5fdc\u3058\u3066\u3001PR\u6d3b\u52d5\u306e\u91cd\u70b9\u3092\u5909\u3048\u3066\u3044\u304f\u306e\u3082\u4e00\u3064\u306e\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<ul 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