{"id":208,"date":"2025-03-28T21:39:33","date_gmt":"2025-03-28T12:39:33","guid":{"rendered":"https:\/\/malen.jp\/?post_type=portfolio_item&#038;p=208"},"modified":"2025-05-23T10:01:14","modified_gmt":"2025-05-23T01:01:14","slug":"%e7%ac%ac2%e5%9b%9e%ef%bc%9a%e3%80%8c%e3%81%aa%e3%81%9cpr%e3%81%8c%e3%81%86%e3%81%be%e3%81%8f%e3%81%84%e3%81%8b%e3%81%aa%e3%81%84%e3%81%ae%e3%81%8b%ef%bc%9f%e3%80%8d%e3%82%88%e3%81%8f%e3%81%82","status":"publish","type":"portfolio_item","link":"https:\/\/malen.jp\/?portfolio_item=%e7%ac%ac2%e5%9b%9e%ef%bc%9a%e3%80%8c%e3%81%aa%e3%81%9cpr%e3%81%8c%e3%81%86%e3%81%be%e3%81%8f%e3%81%84%e3%81%8b%e3%81%aa%e3%81%84%e3%81%ae%e3%81%8b%ef%bc%9f%e3%80%8d%e3%82%88%e3%81%8f%e3%81%82","title":{"rendered":"#2\uff1a\u300c\u306a\u305cPR\u304c\u3046\u307e\u304f\u3044\u304b\u306a\u3044\u306e\u304b\uff1f\u300d\u3088\u304f\u3042\u308b\u5931\u6557\u3068\u305d\u306e\u89e3\u6c7a\u7b56"},"content":{"rendered":"\n<p>PR\u6d3b\u52d5\u3092\u9032\u3081\u3066\u3044\u308b\u3082\u306e\u306e\u3001\u300c\u601d\u3046\u3088\u3046\u306a\u6210\u679c\u304c\u51fa\u306a\u3044\u300d\u300c\u52b9\u679c\u304c\u5b9f\u611f\u3067\u304d\u306a\u3044\u300d\u3068\u60a9\u3093\u3067\u3044\u307e\u305b\u3093\u304b\uff1f \u5b9f\u306f\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u540c\u3058\u8ab2\u984c\u3092\u62b1\u3048\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u80cc\u666f\u306b\u306f\u3001PR\u306b\u95a2\u3059\u308b\u8aa4\u89e3\u3084\u6226\u7565\u4e0d\u8db3\u304c\u3042\u308b\u3053\u3068\u304c\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001PR\u304c\u505c\u6ede\u3059\u308b\u539f\u56e0\u3092\u660e\u3089\u304b\u306b\u3057\u3001\u52b9\u679c\u7684\u306a\u89e3\u6c7a\u7b56\u3092\u63d0\u6848\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u76ee\u6b21<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section1\">PR\u306f\u672c\u5f53\u306b&#8221;\u7121\u6599&#8221;\u3067\u3067\u304d\u308b\u306e\u304b\uff1f<\/a><\/li>\n\n\n\n<li><a href=\"#section2\">\u306a\u305cKPI\u304c\u66d6\u6627\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u306e\u304b\uff1f<\/a><\/li>\n\n\n\n<li><a href=\"#section3\">\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u565b\u307f\u5408\u3063\u3066\u306a\u3044<\/a><\/li>\n\n\n\n<li><a href=\"#section4\">PR\u306f\u58f2\u4e0a\u3084\u65b0\u898f\u4e8b\u696d\u306e\u6210\u9577\u306b\u3082\u8ca2\u732e\u3067\u304d\u308b<\/a><\/li>\n\n\n\n<li><a href=\"#section5\">\u4f01\u696d\u306e\u7acb\u5834\u3054\u3068\u306b\u8003\u3048\u308b\u300cPR\u306e\u610f\u7fa9\u300d<\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-secondary-color has-text-color has-link-color wp-elements-7e272dbb0b38d220d3707be39f04e8e3\" id=\"section1\"><strong>1. PR\u306f\u672c\u5f53\u306b\u201c\u7121\u6599\u201d\u3067\u3067\u304d\u308b\u306e\u304b\uff1f<\/strong><\/h2>\n\n\n\n<p>PR\u6d3b\u52d5\u306b\u306f\u3001\u30e1\u30c7\u30a3\u30a2\u63b2\u8f09\u3084SNS\u904b\u7528\u306a\u3069\u300c\u304a\u91d1\u3092\u304b\u3051\u305a\u306b\u3067\u304d\u308b\u300d\u8981\u7d20\u304c\u3042\u308b\u305f\u3081\u3001\u30b3\u30b9\u30c8\u304c\u304b\u304b\u3089\u306a\u3044\u3068\u3044\u3046\u30a4\u30e1\u30fc\u30b8\u3092\u6301\u305f\u308c\u304c\u3061\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u52b9\u679c\u7684\u306aPR\u3092\u884c\u3046\u305f\u3081\u306b\u306f\u3001\u6226\u7565\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u3001\u30e1\u30c7\u30a3\u30a2\u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u69cb\u7bc9\u3001\u9069\u5207\u306a\u60c5\u5831\u767a\u4fe1\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u3072\u3068\u3064\u3068\u3063\u3066\u3082\u3001\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u767a\u4fe1\u3057\u3001\u30e1\u30c7\u30a3\u30a2\u306b\u97ff\u304f\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u4f5c\u308b\u30b9\u30ad\u30eb\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u793e\u5185\u3067\u5bfe\u5fdc\u3059\u308b\u5834\u5408\u3067\u3082\u3001\u30ea\u30b5\u30fc\u30c1\u3084\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306e\u30ea\u30bd\u30fc\u30b9\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u30e1\u30c7\u30a3\u30a2\u5411\u3051\u306e\u30a4\u30d9\u30f3\u30c8\u3084\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u306e\u5354\u696d\u306a\u3069\u3001PR\u306e\u624b\u6cd5\u306f\u591a\u5c90\u306b\u308f\u305f\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u300c\u7121\u6599\u3067\u3067\u304d\u308b\u300d\u90e8\u5206\u3092\u6d3b\u304b\u3057\u3064\u3064\u3001\u3069\u3053\u306b\u6226\u7565\u7684\u306a\u6295\u8cc7\u3092\u3059\u3079\u304d\u304b\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-secondary-color has-text-color has-link-color wp-elements-073e7525edecd6fdc9c50ed5325c689d\" id=\"section2\"><strong>2. \u306a\u305cKPI\u304c\u66d6\u6627\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u306e\u304b\uff1f<\/strong><\/h2>\n\n\n\n<p>PR\u306e\u52b9\u679c\u6e2c\u5b9a\u304c\u96e3\u3057\u3044\u3068\u611f\u3058\u3066\u3044\u308b\u4f01\u696d\u306f\u591a\u3044\u3067\u3059\u304c\u3001\u305d\u306e\u5927\u304d\u306a\u8981\u56e0\u306f<strong>KPI\u304c\u4e0d\u660e\u78ba\u3067\u3042\u308b\u3053\u3068<\/strong>\u3067\u3059\u3002\u300c\u8a8d\u77e5\u5ea6\u3092\u4e0a\u3052\u305f\u3044\u300d\u300c\u30e1\u30c7\u30a3\u30a2\u63b2\u8f09\u3092\u5897\u3084\u3057\u305f\u3044\u300d\u3068\u3044\u3063\u305f\u76ee\u6a19\u306f\u3042\u308b\u3082\u306e\u306e\u3001\u5177\u4f53\u7684\u306a\u6570\u5024\u76ee\u6a19\u3084\u8a55\u4fa1\u57fa\u6e96\u304c\u306a\u3044\u305f\u3081\u3001\u7d50\u679c\u3068\u3057\u3066\u300c\u4f55\u3092\u3082\u3063\u3066\u6210\u529f\u3068\u3059\u308b\u306e\u304b\u300d\u304c\u898b\u3048\u3065\u3089\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>KPI\u304c\u66d6\u6627\u306b\u306a\u308b\u7406\u7531\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30b1\u30fc\u30b9\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u521d\u671f\u30d5\u30a7\u30fc\u30ba\uff08\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u30fb\u65b0\u898f\u4e8b\u696d\uff09<\/strong>\uff1a\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u304c\u4f4e\u304f\u3001\u30e1\u30c7\u30a3\u30a2\u63b2\u8f09\u306e\u5b9f\u7e3e\u304c\u306a\u3044\u305f\u3081\u3001\u300c\u307e\u305a\u306f\u9732\u51fa\u3092\u5897\u3084\u3057\u305f\u3044\u300d\u3068\u3044\u3046\u6f20\u7136\u3068\u3057\u305f\u76ee\u6a19\u306b\u306a\u308a\u304c\u3061\u3002<\/li>\n\n\n\n<li><strong>\u6210\u9577\u30d5\u30a7\u30fc\u30ba\uff08\u4e2d\u5c0f\u4f01\u696d\u30fb\u62e1\u5927\u671f\uff09<\/strong>\uff1a\u30e1\u30c7\u30a3\u30a2\u63b2\u8f09\u5b9f\u7e3e\u306f\u5897\u3048\u305f\u304c\u3001\u305d\u308c\u304c\u58f2\u4e0a\u3084\u30ea\u30fc\u30c9\u7372\u5f97\u306b\u3069\u3046\u5f71\u97ff\u3057\u3066\u3044\u308b\u304b\u304c\u4e0d\u900f\u660e\u3002<\/li>\n\n\n\n<li><strong>\u6210\u719f\u30d5\u30a7\u30fc\u30ba\uff08\u5927\u624b\u4f01\u696d\u30fb\u78ba\u7acb\u671f\uff09<\/strong>\uff1a\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3084\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u3068\u306e\u95a2\u4fc2\u5f37\u5316\u304c\u76ee\u7684\u3068\u306a\u308a\u3001\u5b9a\u91cf\u7684\u306a\u8a55\u4fa1\u304c\u96e3\u3057\u304f\u306a\u308b\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u5404\u30d5\u30a7\u30fc\u30ba\u306b\u9069\u3057\u305fKPI\u8a2d\u5b9a\u306e\u4f8b\u3068\u3057\u3066\u3001<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u521d\u671f\u30d5\u30a7\u30fc\u30ba<\/strong>\uff1a\u300c\u67083\u56de\u306e\u30e1\u30c7\u30a3\u30a2\u63b2\u8f09\u300d\u300cSNS\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u3007\uff05\u5897\u52a0\u300d<\/li>\n\n\n\n<li><strong>\u6210\u9577\u30d5\u30a7\u30fc\u30ba<\/strong>\uff1a\u300c\u7279\u5b9a\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u63b2\u8f09\u6570\u3007\u4ef6\u300d\u300cPR\u65bd\u7b56\u7d4c\u7531\u306e\u30ea\u30fc\u30c9\u7372\u5f97\u6570\u3007\u4ef6\u300d<\/li>\n\n\n\n<li><strong>\u6210\u719f\u30d5\u30a7\u30fc\u30ba<\/strong>\uff1a\u300c\u30d6\u30e9\u30f3\u30c9\u6307\u540d\u691c\u7d22\u6570\u3007\uff05\u5897\u300d\u300c\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u8a18\u4e8b\u306e\u63b2\u8f09\u6570\u3007\u4ef6\u300d<\/li>\n<\/ul>\n\n\n\n<p>\u3068\u3044\u3063\u305f\u6307\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001PR\u6d3b\u52d5\u306e\u9032\u6357\u3092\u53ef\u8996\u5316\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-secondary-color has-text-color has-link-color wp-elements-2d4237778f24321a1fa3c3a93c8f9b00\" id=\"section3\"><strong>3. \u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u565b\u307f\u5408\u3063\u3066\u3044\u306a\u3044<\/strong><\/h2>\n\n\n\n<p>PR\u6226\u7565\u3092\u7acb\u3066\u308b\u969b\u3001\u300c\u3069\u3093\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u767a\u4fe1\u3057\u305f\u3044\u304b\u300d\u306b\u3070\u304b\u308a\u6ce8\u76ee\u3057\u3001\u300c\u8ab0\u306b\u5411\u3051\u3066\u767a\u4fe1\u3059\u308b\u306e\u304b\u300d\u3092\u660e\u78ba\u306b\u3057\u3066\u3044\u306a\u3044\u30b1\u30fc\u30b9\u304c\u591a\u304f\u898b\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001BtoB\u4f01\u696d\u306e\u5834\u5408\u3001<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7d4c\u55b6\u5c64\u5411\u3051\u306e\u30e1\u30c3\u30bb\u30fc\u30b8<\/strong>\uff1a\u300c\u696d\u754c\u306e\u30ea\u30fc\u30c0\u30fc\u3068\u3057\u3066\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3092\u78ba\u7acb\u3057\u3001\u4fe1\u983c\u6027\u3092\u5f37\u5316\u3059\u308b\u300d<\/li>\n\n\n\n<li><strong>\u5b9f\u52d9\u62c5\u5f53\u8005\u5411\u3051\u306e\u30e1\u30c3\u30bb\u30fc\u30b8<\/strong>\uff1a\u300c\u696d\u52d9\u52b9\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u5177\u4f53\u7684\u306a\u624b\u6cd5\u3084\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3059\u308b\u300d<\/li>\n<\/ul>\n\n\n\n<p>\u3068\u3044\u3063\u305f\u5177\u5408\u306b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3054\u3068\u306b\u7570\u306a\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u767a\u4fe1\u30c1\u30e3\u30cd\u30eb\u3082\u91cd\u8981\u3067\u3059\u3002\u7d4c\u55b6\u5c64\u306b\u306f\u696d\u754c\u5c02\u9580\u8a8c\u3084\u65b0\u805e\u304c\u52b9\u679c\u7684\u3067\u3059\u304c\u3001\u5b9f\u52d9\u62c5\u5f53\u8005\u306b\u306f\u30a6\u30a7\u30d3\u30ca\u30fc\u3084SNS\u304c\u9069\u3057\u3066\u3044\u308b\u306a\u3069\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5fdc\u3058\u305f\u6226\u7565\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-secondary-color has-text-color has-link-color wp-elements-a85cbad239955b4648aef4f2ac3030b4\" id=\"section4\"><strong>4. PR\u306f\u58f2\u4e0a\u3084\u65b0\u898f\u4e8b\u696d\u306e\u6210\u9577\u306b\u3082\u8ca2\u732e\u3067\u304d\u308b<\/strong><\/h2>\n\n\n\n<p>\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u8d77\u70b9\u306ePR\u306f\u5358\u306a\u308b\u300c\u30e1\u30c7\u30a3\u30a2\u9732\u51fa\u300d\u306b\u3068\u3069\u307e\u3089\u305a\u3001\u4e8b\u696d\u6210\u9577\u3084\u65b0\u898f\u4e8b\u696d\u306e\u7acb\u3061\u4e0a\u3052\u306b\u3082\u5927\u304d\u304f\u95a2\u4e0e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001<\/p>\n\n\n\n<ul 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